History of Assist 2 Sell

In 1987, Mary LaMeres-Pomin and Lyle Martin left the “traditional” world of real estate in search of a better way for consumers to sell their homes. They developed a model that provides home sellers with all of the services they need from a real estate company, but for a low, flat fee. The Assist2Sell discount cost model also appeals to home buyers, who recognize the benefit of the large selection of competitively-priced homes offered through Assist2Sell’s unique marketing programs.

The response to this consumer-friendly model was immediate and significant. Since opening the first office in Reno, Nev., Assist2Sell has grown to hundreds of offices in the U.S. and Canada. Over the years, Assist2Sell has been recognized by numerous publications as one of the fastest growing and most successful real estate franchises, a testament to the efficacy of the low fee real estate service model.

Assist2Sell’s popular “low fee” concept attracts a high volume of business. While the low fee commission results in significant discounts for the home sellers, continuing to deliver full-service is the key to the company’s success. Consumers want and need the full services of a professional REALTOR®; they just don’t want to pay high commissions. With Assist2Sell’s full real estate services and discounted commission rate, those needs are fulfilled.

Assist2Sell has saved home sellers over a Billion Dollars in real estate commissions, and is the leading discount cost real estate company in North America.

[1] Assist2Sell was named one of the “Fastest-Growing Franchises” by Entrepreneur Magazine in January 2007. [2] Savings based on statistics since Jan. 1, 2000, for all Assist2Sell offices in North America compared to paying six percent commission. Six percent used for comparison purposes only. Commissions may be negotiable and are not fixed by law.